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Music for Youth announces The Hoosiers as new Ambassadors

Music for Youth is delighted to announce that the million selling and indie icons, The Hoosiers have been appointed as official ambassadors for the national youth music charity. The partnership marks a shared commitment to championing young grassroots musicians and expanding opportunities for emerging talent across the UK. 

Throughout their upcoming tour, The Hoosiers will proudly support Music for Youth, using their platform to spotlight the importance of accessible music education and performance opportunities for young people. Music for Youth has spent more than fifty years investing in the next generation of musicians, providing stages, support, and inspiration for young performers from every corner of the UK. 

Championing the next generation

Reflecting on the partnership, Al, drummer and “the tall one” from The Hoosiers, said: 

“You don’t forget your first musical instrument. And you certainly don’t forget your first opportunity to play it live in front of someone other than your mum. What Music for Youth gives so many young people is this beautiful opportunity, which for many would otherwise be out of reach. Watching the kids perform at the Royal Albert Hall was mind-blowing; I can’t even begin to imagine how nerve-wracking that must have been.” 

In a national climate where music remains significantly underfunded in schools—and in the professional sector, despite being one of the UK’s most valuable creative industries—Music for Youth continues to break down barriers to participation. The charity believes that learning an instrument should never be a luxury; it should be a fundamental part of a young person’s education. Research consistently shows that music-making supports cognitive development, confidence, and creativity. 

Irwin, The Hoosiers’ singer and guitarist, added: 

“Some of our fondest memories and (only) life skills have come from music. It’s been good to us. So the opportunity to raise awareness of such a crucial and enriching cause is a real privilege. By nurturing young talent, Music for Youth are ensuring that the UK maintains its place at the top of the musical tree.” 

About the author

Abbie Carlisle

Abbie works as part of the communications team, managing all digital content, such as the website, email marketing and social media. She also assists in traditional marketing promotion for our events. Abbie has a background in performing arts, and many years' experience in marketing and communications. She has also completed her CIM Level 4 and Level 6 qualifications.

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